Since Yoyi digital launched the first Demand Side Platform (DSP) in China three and half years ago, programmatic buying has disrupted China’s digital advertising, and is becoming one of the most influential channels for marketers to build their brand and drive performance. With an increasingly fragmented audience, advertisers now demand a unified platform, covering PC, mobile, social, video, digital TV and more, that can reach right audience, through right screen, in the right time.
So what is the evolvement and status quo of China’s programmatic buying and big data solutions? How is cross-screen shaping digital advertising?
In this session, Roy Zhou, Chief Executive Officer of Yoyi Digital and China’s leading multi-screen programmatic buying platform, will share the opportunities and challenges of building brands and driving performance as we enter into a multi-screen era with fragmented audiences. This session will explore how private marketplace (PMP) and programmatic video can help build reach; how to build deep audience engagement through cross-screen ID and databank, a private data management platform (DMP); and by demonstrating successful stories, Roy will share his vision and insights into the future of programmatic in China.
entrepreneurs in the philippines PROGRAMMATIC - TRANSFORMING THE DIGITAL ADVERTISING IN CHINA | |
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